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THIS IS OUR LIFE
Welcome to the new LIFE. We are committed to encouraging people to participate in building connections and appreciate every moments of our life.
Our mission is to encourage people to participate in a wide range of activities, appreciate all elements of life, and connect with others so that we can build strong communities where every person feels empowered and included.
OUR KEYWORDS
PARTICIPATE
We are committed to developing different activities between the public and ourselves so that everyone can participate in the development of the times.
CONNECT
We are dedicated to build a more inclusive environment by encouraging people to show and receive different perspectives, and connect with individuals.
APPRECIATE
We advocate capturing significant moments and presenting people’s stories to motivate people to tell about life.
Connecting, participating, and appreciating together
is the new vision of LIFE.
LIFE REBRANDING GUIDES
We ultimately produced three publications: a visual strategy guide, a visual development guide, and a visual standards guide, which contained clear guidance on our rebranding efforts and drove brand impact.
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