LIFE Magazine was founded by Time in 1936, it was the visual chronicle of the American Century. Time publisher Henry Luce purchased LIFE, making it the first American photojournalism magazine. The magazine’s visual expres- sion was revolutionary and influential, and it once domi- nated the market. LIFE insists on using pictures as the main body, allowing the public to see the stories behind them and see life and the world through these pictures. With the popularization of television and the development of the Internet, the advent of the digital media era has brought LIFE magazine to its bottom. Most of its circulation has shifted to email subscribers, and profits have continued to decrease. Finally, LIFE announced its suspension in 2000, ending the publication of the paper version.
LIFE’s History
NEW IDENTITY
Introduction
The updated logo is designed to embody a spirit of optimism, energy, and universal belonging. Different sized “L” shapes are distributed from a central point, presented in uplifting shades of green and orange, representing the diversity and unity of individuals coming together. Green represents continuous growth and inclusive harmony, while orange radiates warmth and vibrant positivity. This new logo symbolizes our commitment to uniting individuals to celebrate and connect, ushering in a forward-looking era of shared empathy and collective joy.
Alternative Versions of the Logo
REDESIGN PROCESS
The redesign and development of the logo went through three rounds, including sketching, exploration, digital sketching, and refinement. Here are some examples of logo development for both hand-draft sketches and digital sketches. To see more about the logo design process, see our Visual Development Guide for more information.
​HAND-DRAFT SKETCHES
​DIGITAL SKETCHES
FUTURE EXTENTIONS CHARTS & LISTS
The future extentions about envisioning the future possibilities of LIFE. The areas involved are based on its brand mission and vision. This includes, but is not limited to, future prospects for products, services, environments, experiences, educational opportunities, events and co-branding opportunities.
