APPRECIATE
SER-01 / SERVICE
LIFE COACH CENTER
​A unique city walk that allows participants to learn about and share the city’s culture to build common experiences.
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A group of friends who met at the LIFE coach center are taking a group photo after working out and recording the moment.
Mission-Focus
LIFE Coach Center reinforces our mission of encouraging people to participate in a wide range of activities, appreciate all elements of life, and connect with individuals so that we can build strong communities where every person feels empowered and included by providing people with specialized sports guidance and assistance to increase their enthusiasm for sports.
Description
LIFE Coach Center is dedicated to enhancing community health and connection by offering specialized sports guid- ance and support. Through personalized coaching, tailored fitness programs, and a welcoming community environment, we aim to ignite a passion for sports and physical activity, contributing to the foundation of a healthier society for everyone.
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Girls are learning and practicing boxing techniques.
Differentiating Elements
The differentiating element is that we will integrate guid- ance on personal health with guidance on exercise, including advice on people’s nutritional intake and emotional health, integrating and providing more comprehensive services. Secondly, we will include practice for different sports to ensure people’s grasp and ability of sports skills and provide more targeted guidance and help.
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A coach teaches the student how to use the equipment of LIFE coach center correctly.
EVT-03 / EVENT
LIFE TRADE SHOW
A platform that empowers people to foster a spirit of innovation and collaboration.
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The sunshine shining on the scene of the LIFE trade show has the power of vitality and positivity.
Mission-Focus
LIFE Trade Show reinforces our mission of encouraging people to participate in a wide range of activities, appreciate all elements of life, and connect with individuals so that we can build strong communities where every person feels empowered and included by providing people with an opportunity to showcase their thoughts, communicate with each other and appreciate people’s innovation thinking.
Description
LIFE Trade Show is a dynamic showcase event that empo-
wers participants to explore and engage with emerging industries, fostering a spirit of innovation and collaboration. It’s a platform for people to share insights, and forge connections, the fair supports our mission to encourage diverse activities, appreciate all aspects of life, and build a healthy, interconnected society.
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A group of people exchanged their thoughts and experiences in the LIFE trade show.
Differentiating Elements
The differentiating element is LIFE trade show is an exhibition for all people. The purpose is to provide them with the opportunity to showcase themselves and promote themselves in front of industry leaders and investors from all walks of life, and to establish a deeper understanding. Encourage and cultivate new talents and new ideas, and promote people’s mutual exchanges and discussions.
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Invited guests at LIFE trade show discussed their experiences and relevant information in each other’s fields.
t’s a media that each generation can share, discover, create, and connect with LIFE & Instagram.
CO-01/ CO-REBRANDING
LIFE & INSTAGRAM
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Through the emergence of different icons, this co-rebranding allows the people of the platform to establish contact with each user.
Mission-Focus
LIFE & Instagram reinforces our mission of encouraging people to participate in a wide range of activities, appreciate all elements of life, and connect with individuals so that we can build strong communities where every person feels em- powered and included by fostering a platform of inclusivity and mutual understanding to welcome people to join and share diverse stories.
Description
LIFE’s partnership with Instagram leverages the strengths of both brands to create a storytelling platform that encourages users to share and discover engaging visual narratives from around the world, emphasizing authenticity, diversity, and community engagement. Designed to inspire a new generation of storytellers to capture and celebrate life’s important moments in creative and inclusive ways.
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A close-up shot shows the co-rebranding partnership between LIFE and Instagram.
Differentiating Elements
The main differentiating element is to publish cross-cultural cooperation projects that allow every media person to jointly create cultural exchange and diverse content. Encourage cross-cultural dialogue, promote exchange of ideas and understanding, and resonate with users.
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A group of young people are taking selfies and preparing to upload them to the platform.
